
Needed a bottle of wine last night. Went to Publix. Thought they may have better selection that Winn Dixie.
Wrong!
No R.H. Phillips anywhere.
And there was no logical classification system. Some Red over here, some further down as well. It wasn't by import / export either or by region / type. Walked up and down 10 times.
Anna Lee: "Are you gonna get some yellow beer for Daddy?"
Found these wines with really cool labels, just couldn't bring myself to buy a wine because the label was cool, though. If I were a wine producer, I would totally make the coolest label and/or name. I suspect a lot of people DO buy wine for the cool label (I almost did. Would have made a great bookmark.)
I have seen this more and more recently. Must be those damn marketing majors.
Off the top of my head:
Fat Bastard
Menage a Trois
Upside down labels
Cobalt blue bottles
Extra cork on screw tops
Turns out that the Kris (cool label) might actually be good. Internet wine blog and Washington Post both say good value for consuming now, not a buy and hold.
So, what did I wind up buying?
Screw Kappa Nappa!
Which is.... a cool name ploy. But good as well. Have had it before. But the initial purchase was because of the name.
I think someone should do a study. Like me. Regress cool label and wine sales.